Newspaper Advertising, The First Option For A Business Or An Individual In The Modern Age

For a business organization, newspaper advertising is the first option than any other form of advertising seen in the market now a days. Ads in the newspaper do a lot more to get customers and then get them back over and over again. And also, advertisements can reach a good number of individuals through newspapers as people of all generations need them.A business can target its customers by having an Advertisement in the appropriate section of a newspaper, be it sports, lifestyle, education or any different entity.


Advertising choices in a Newspaper

Ads in newspapers can be categorized into 3 types- they are classified ads, display ads, and innovative newspaper ads. Small ads, which are put together in a newspaper are generally said to be classified ads. They are generally seen on the left-hand side of a newspaper. Subjects related to classified ads are matrimony, property, recruitment, business, announcements, public Notice, Services, Obituary, astrology, education, etc. These classified ads in newspapers may either be plain text or based on images that are called display classified ads. Tariff for classified advertisements is basically calculated on a per square cm basis of a newspaper. 

Display advertisements are mentioned as regular or print advertising in newspapers. These ads may be of various sizes, and rates of them depend on the size. 

Innovative newspaper advertising costs are usually more than classified and display advertisements. Innovative advertising options in newspapers are of following types- pointer ads, samplings, newspaper jackets and ear panels.

Advertising Cost in Newspaper

The rate for newspaper advertising is estimated in terms of per square cm. Newspaper card rate discount differs on size, the number of inserts and product category of an ad.
Following parameters are taken into consideration when card rates of newspaper advertising and discount costs are fixed.
i) The higher is the cost if the newspaper has number of readers.
ii) Front and initial pages of a newspaper have a higher rate than inner pages.
iii) Ads of larger sizes have better-discounted rate.


The services of a newspaper advertising agency include both, businesses and individuals. One may either choose a onetime newspaper advertisement or go for repeated periodically ones. Providing creative inputs, newspaper advertising agencies add value to an ad. These advertising agencies can also put one's ads in English daily or in newspaper available in local languages. One can find numerous newspaper advertising agencies in Delhi NCR. Most of the national and international newspapers have their printing presses there also.T o avail this facility, newspaper advertising agencies in Delhi have an upright advantage to go for the best suitable option for an ad preferred by a business or individual. Also, these agencies are found in easily reached areas in Delhi-NCR to provide their customers the best service as compared to other locations in India.  

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