Creatives the Key to Reach Out to Hearts of Customers
There is a surfeit of ads both in the print and digital channels. One has to only switch on a TV channel to be bombarded by mind-boggling and annoying ads that usually follow a set pattern. People rarely pay attention and most people switch channels. Creatively designed ads or Marketing collaterals, on the other hand, grab attention and engage viewers to get the message across. There are dozens of advertising agencies but only a few can boast of a creative team that can truly come up with something unique and innovative. A creative agency places emphasis on coming up with copy or content that harmonizes with the visuals and has emotive appeal. There are other aspects too which must be in consonance with the brand image a client wishes to create. The creative side must also keep in mind the product and the target audience and find out what actually appeals to such buyers, which means research provides a key input for creative professionals. Top advertising agencies in India ...